Global Retail Brand: Embedding Sustainability Across International Operations
Making sustainability personally relevant to employees across vastly different roles, cultures, and geographies by transforming it from corporate mandate to daily practice
The Challenge
A global footwear brand with ambitious sustainability commitments faced the challenge most enterprises encounter: moving from aspiration to operational reality. Despite corporate-level commitment, sustainability remained largely siloed—disconnected from daily operations across international factories, corporate offices, and diverse product categories. Without integrated sustainability practices embedded in how people actually worked, the company risked falling short of public commitments while missing opportunities for competitive differentiation, operational efficiency, and genuine environmental impact.
Approach
Designed and led the transition management strategy for a global Business Integration initiative within the company's Sustainability Center of Excellence. We:
Mapped complex stakeholder ecosystems spanning multiple continents, functional areas, and organizational levels
Synthesized data-driven insights to identify adoption barriers, resistance patterns, and enablers of change
Developed and executed targeted engagement strategies tailored to different stakeholder groups and cultural contexts
Created comprehensive training programs that made sustainability relevant to each role and product category
Established measurement frameworks to track integration progress and demonstrate impact
Our methodology ensured sustainability wasn't positioned as an additional "green initiative" but became integral to how the business operated—from product design through manufacturing to retail.
The Outcomes
Drove enterprise-wide adoption of sustainability practices across all footwear categories globally
Successfully engaged international factories and corporate offices in sustained behavior change
Aligned operational practices with long-term sustainability and business objectives
Established measurable frameworks for tracking sustainability integration at scale
Created replicable model for future sustainability initiatives across additional product lines
Four Principles That Drive Every Engagement
Across sectors and organizational contexts, Fox & Rain brings a consistent approach:
We start with the people, not the technology. Transformation succeeds when organizations build capability, not just implement solutions.
We navigate complexity without creating overwhelm. Our frameworks bring clarity to messy situations.
We build consensus across diverse stakeholders. Alignment is facilitated through transparent dialogue and evidence-based decision-making.
We deliver outcomes that last. Our work creates sustainable change and results that last.
Ready to Write Your Own Success Story?
Whether you're navigating multi-stakeholder complexity, leading enterprise transformation, or building organizational capability for sustained change, Fox & Rain brings 20+ years of experience turning strategic vision into operational reality.